图书介绍
新编商务英语泛读 1pdf电子书版本下载
- 虞苏美总主编;吴长镛主编 著
- 出版社: 北京:高等教育出版社
- ISBN:7040158116
- 出版时间:2004
- 标注页数:261页
- 文件大小:95MB
- 文件页数:40214435页
- 主题词:商务-英语-阅读教学-自学参考资料
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图书目录
Unit 1 1
Part A Text 2
Text A Business and Your Life 2
Text B A Pound of Butter 9
Part B Fast Reading 16
Unit 2 23
Part A Text 24
Text A Marketing Is All Around Us 24
Text B About the Newspaper 32
Part B Fast Reading 40
Unit 3 45
Part A Text 46
Text A Buying Motives 46
Text B Jim's Service, Inc 53
Part B Fast Reading 60
Unit 4 67
Part A Text 68
Text A Selling 68
Text B “I've Never Been Able to Bargain, Even with an Armenian Rug Dealer” 74
Part B Fast Reading 83
Unit 5 89
Part A Text 90
Text A American Business Heroes 90
Text B The Eskimo Widow 97
Part B Fast Reading 103
Test 1 109
Unit 6 119
Part A Text 120
Text A Henry Ford and the American Automobile 120
Text B The Higher Education of the USA 127
Part B Fast Reading 134
Unit 7 141
Part A Text 142
Text A Types of Business Organizations 142
Text B The Trouble with Being a Tycoon 149
Part B Fast Reading 159
Unit 8 165
Part A Text 166
Text A Other Types of Business Organizations 166
Text B Woolworth Closing Down 174
Part B Fast Reading 181
Unit 9 187
Part A Text 188
Text A The Coca-Cola Company's First Hundred Years(Ⅰ) 188
Text B The Coca-Cola Company's First Hundred Years(Ⅱ) 194
Part B Fast Reading 201
Unit 10 207
Part A Text 208
Text A Brand and Brand Names (Ⅰ) 208
Text B Brand and Brand Names (Ⅱ) 217
Part B Fast Reading 224
Test 2 231
VocabUlary 241
Key 255