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Unit 1 Management Functions 1

Reading and Translating 1

Reading A: Management Functions 1

Reading B: A Letter of Appointment 5

Simulated Writing — Business Letters 8

Listening and Speaking — Establishing Business Relationship 13

Unit 2 personnel Management 17

Reading and Translating 17

Reading A: Current Assessment 17

Reading B: Job Description 21

Simulated Writing — Fax 23

Listening and Speaking — Inquiry and Offer 26

Unit 3 Finance Management 31

Reading and Translating 31

Reading A: Cash Management 31

Reading B: Alfman Manufacturing Company Income Statement 35

Simulated Writing — Quotation 37

Listening and Speaking — Order 41

Unit 4 Quality Management 45

Reading and Translating 45

Reading A: Total Quality Management 45

Reading B: Recruitment Ad 49

Simulated Writing — Commercial Invoice 51

Listening and Speaking — Setting Up a Joint Venture 54

Unit 5 Marketing Management 59

Reading and Translating 59

Reading A: Marketing 59

Reading B: A Customerization Ad 63

Simulated Writing — Bill of Exchange 65

Listening and Speaking — Technology Transfer＆Technical Cooperation 69

Unit 6 Banking Management 73

Reading and Translating 73

Reading A: Electronic Banking 73

Reading B: Letter of Credit 77

Simulated Writing — Application for Letter of Credit 79

Listening and Speaking — Payment 84

Unit 7 ?nsurance Management 88

Reading and Translating 88

Reading A: Insurable Risks 88

Reading B: Life Insurance Application to the COUNCIL Life Insurance Company 92

Simulated Writing — Insurance Policy 95

Listening and Speaking — Insurance and Claim 98

Unit 8 Securities Management 103

Reading and Translating 103

Reading A: The Stock Market 103

Reading B: 1. Newspaper Stock Quotation 108

2. Newspaper Bond Quotation 109

Simulated Writing — Bill of Lading 109

Listening and Speaking — Packing and Shipment 113

Unit 9 ?nternational Trade 118

Reading and Translating 118

Reading A: Tariff Protection 118

Reading B: Notice of Invitation for Bids 122

Simulated Writing — Sales Contract 124

Listening and Speaking — Signing a Contract 129

unit 10 Business Ethics 134

Reading and Translating 134

Reading A: Business Ethics 134

Reading B: Unfair and Deceptive Practices in Advertising 138

Simulated Writing — Inter-office Memos 140

Listening and Speaking — Management of a Joint Venture 144

?lossary 148

参考答案 163

参考译文 192