图书介绍
商务英语阅读 下pdf电子书版本下载
- 国晓立，周树玲主编 著
- 出版社： 北京：对外经济贸易大学出版社
- ISBN：9787810789493
- 出版时间：2007
- 标注页数：167页
- 文件大小：8MB
- 文件页数：178页
- 主题词：商务－英语－阅读教学－高等学校：技术学校－教材
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图书目录
Unit 1 Team Spirit:Cultivate the Culture 1
Fast Reading Ⅰ Does Team Spirit Make Economic Sense? 6
Fast Reading Ⅱ Team Building:Fostering the Team Spirit 8
Unit 2 Performance Evaluation 11
Fast Reading Ⅰ Alive Hospice Uses Performance Evaluation in Employee Survey and Sees Benefits 16
Fast Reading Ⅱ Microsoft's Performance Evaluation System Roils Coders 18
Unit 3 Uncovering a Company's Corporate Culture—a Critical Task for Job-seekers 21
Fast Reading Ⅰ Fostering New Ideology and Creating Yueda Brand 26
Fast Reading Ⅱ What Does an Organization's Culture Reveal? 28
Unit 4 Why Should We Go for Six Sigma? 31
Fast Reading Ⅰ Six Sigma—the Soul of Effectiveness 36
Fast Reading Ⅱ Six Sigma Implementation at Siemens 39
Unit 5 General Introduction to Logistics 41
Fast Reading Ⅰ Lowering Logistics'Costs 46
Fast Reading Ⅱ International Trade,Transport＆Logistics 48
Unit 6 Challenges Facing Chinese Logistics Industry 51
Fast Reading Ⅰ Logistics Firms Face Challenge 56
Fast Reading Ⅱ China's Third-Party Logistics Market Report 2006 58
Unit 7 Just-in-time 62
Fast Reading Ⅰ Focus on Public Transportation 67
Fast Reading Ⅱ Linyi Focuses on Trade and Logistics 69
Unit 8 Universal Parcel Service 72
Fast Reading Ⅰ Foreign Express Giant Invests in China 75
Fast Reading Ⅱ Corporate Culture of UPS 77
Unit 9 General Introduction to Insurance 80
Fast Reading Ⅰ Executive:Anbang Plans to Move into Life Insurance Sector 84
Fast Reading Ⅱ ABC Puts Emotionally Involved Reporter on Hurricane Insurance Story 86
Unit 10 IPR and Economic Growth 89
Fast Reading Ⅰ Jordan Benefits from Intellectual Property Reforms 94
Fast Reading Ⅱ Strategic Moves 97
Unit 11 Human Relationship in the 21st Century 100
Fast Reading Ⅰ How to Deal With Misunderstanding 104
Fast Reading Ⅱ The Most Beautiful Heart 106
Unit 12 Cross-cultural Communication 108
Fast Reading Ⅰ Breaking the Barriers of Intercultural Communication 113
Fast Reading Ⅱ Christmas Celebrations Around the World 115
Unit 13 Business Etiquette 118
Fast Reading Ⅰ Business Culture in China 122
Fast Reading Ⅱ Helpful Negotiation Tips 125
Unit 14 Interview Skills 127
Fast Reading Ⅰ On-campus Interviewing 131
Fast Reading Ⅱ Worst Interview Experiences 133
Unit 15 The Future of World Economy 136
Fast Reading Ⅰ Developing Countries Shaping the Future of World Agriculture Trade 141
Fast Reading Ⅱ IMF Predicts Energetic World Economy for 2007-2008 144
Unit 16 Sustainable Development 147
Fast Reading Ⅰ Attracting Talents 151
Fast Reading Ⅱ Ending Poverty 153
Key to Exercises 156
Reference 164