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教法和教材使用说明 1

1 Promoting Activities 6

Key and Translation 8

Class Work Design:(Three Sessions—Six Contact Hours) 24

Suggested Teaching Procedures and Class Activities 25

2 Company Profiles 33

Key and Translation 35

Class Work Design:(Three Sessions—Six Contact Hours) 49

Suggested Teaching Procedures and Class Activities 50

3 Purchase and Payment 62

Key and Translation 64

Class Work Design:(Three Sessions—Six Contact Hours) 80

Suggested Teaching Procedures and Class Activities 81

4 Training Across Cultures 95

Key and Translation 97

Class Work Design:(Three Sessions—Six Contact Hours) 114

Suggested Teaching Procedures and Class Activities 115

5 Brands and Advertisements 129

Key and Translation 130

Class Work Design:(Three Sessions—Six Contact Hours) 145

Suggested Teaching Procedures and Class Activities 146

6 Sharing the Loss 154

Key and Translation 155

Class Work Design:(Three Sessions—Six Contact Hours) 170

Suggested Teaching Procedures and Class Activities 171

7 Busy Agenda and Schedule 180

Key and Translation 181

Class Work Design:(Three Sessions—Six Contact Hours) 197

Suggested Teaching Procedures and Class Activities 198

8 Thinking Global,Acting Local 207

Key and Translation 208

Class Work Design:(Three Sessions—Six Contact Hours) 223

Suggested Teaching Procedures and Class Activities 224