经济管理专业英语 第3版pdf电子书版本下载

点此进入-本书在线PDF格式电子书下载【推荐-云解压-方便快捷】直接下载PDF格式图书。移动端-PC端通用
种子下载[BT下载速度快] 温馨提示：（请使用BT下载软件FDM进行下载）软件下载地址页 直链下载[便捷但速度慢]   [在线试读本书]   [在线获取解压码]

经济管理专业英语 第3版PDF格式电子书版下载

下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。

建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如 BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！

（文件页数 要大于 标注页数，上中下等多册电子书除外）

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

PART ONE MICROECONOMICS 1

The Concept of Utility 1

How Markets Function 4

PART TWO MACROECONOMICS 8

Outlays and Components of Demand 8

Macroeconomic Policy 11

PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING 15

Why Sample 15

Basic Concepts of Hypothesis Testing 19

PART FOUR MANAGEMENT INFORMATION SYSTEM 27

Hotel Computer Applications 27

Word Processing 33

PART FIVE OPERATIONS MANAGEMENT 39

Order Processing 39

Bring Design into the Business 44

PART SIX MARKETING 49

Pulling and Pushing Marketing Strategies in a Market-Oriented System 49

The Many Faces of Personal Selling 55

PART SEVEN MANAGERIAL FINANCE 60

Motives for Using Debt 60

Trade Credit 64

PART EIGHT ORGANIZATIONAL BEHAVIOR 71

What Is OBM? 71

Areas of Application 74

PART NINE FINANCIAL ACCOUNTING 81

Elements of the Accounting Model 81

Accounting Reports 85

PART TEN MONEY AND BANKING 92

Sources and Uses of Bank Funds 92

Instruments of the Capital Market 97

PART ELEVEN STRATEGIC MANAGEMENT 104

Company Goals:Survival,Growth,Profitability 104

Strategic Considerations for Multinational Firms 107

PART TWELVE INTERNATIONAL ECONOMICS 113

Free Markets and Growth 113

New-World Realities and Competitiveness 117

PART THIRTEEN INTERNATIONAL MARKETING 125

Advertising Abroad—Creative Challenges 125

Evaluating Alternatives for International Operations 132

PART FOURTEEN INTERNATIONAL BUSINESS 139

The International Rules of Commercial Policy 139

Foreign Direct Investment 143

APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT 147

The Objectives of Firms in Economics 147

The Maximizing Principle in Economics 153

An Introduction to the Theory of Economic Growth 159

Taxation in Western Economics 165

Application of Probability Concepts in Decision Making 172

The Learning Organization 176

The Goal of Financial Management 182

Global Advertising Regulations 186

Financial Intermediation:Assets and Liabilities Management in a Profit-Seeking Environment 190

Qualitative Characteristics of Accounting Information 196

The Rise of China's Joint Ventures in an Interdependent Global Economy 202

History of the International Monetary System 208

International Banking 214

Trade Policy in Developing Countries 220

APPENDIX B WORDS,PHRASES,AND TYPICAL EXPRESSIONS 227

APPENDIX C SAMPLESOF GOOD SENTENCES 231

APPENDIX D BUSINESS LETTERS 233

APPENDIX E SAMPLES OF FOOTNOTES 239

APPENDIX F SAMPLES OF BIBLIOGRAPHIES 241

APPENDIX G RESUME 243

APPENDIX H MEMORANDUM 245

APPENDIX I TRANSLATION 246