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Unit 1 Business and the Internet 1

Text A Understanding the Internet 1

Text B How Can the Internet Add Value to a Business? 10

Text C A Brief History of the Internet 16

Unit 2 Introduction to Electronic Commerce 20

Text A Understanding Electronic Commerce 20

Text B Types of Electronic Commerce 29

Text C Advantages and Disadvantages of Electronic Commerce 36

Unit 3 Electronic Data Interchange 40

Text A EDI—Concepts and Its Components 40

Text B EDI on the Internet 46

Text C Guidelines for the Implementation of EDI 53

Unit 4 Internet Advertising 57

Text A Advertising on the Web 57

Text B Measuring Advertising Effects and Pricing Ads 64

Text C Advertising Strategies and the Implementation 70

Unit 5 E-mail Marketing and Permission Marketing 74

Text A Why E-mail Marketing? 74

Text B Spam:Problems and Responses 80

Text C Tips on Getting and Keeping Permission 86

Unit 6 Search Engine Optimization 91

Text A Basics of Search Engine Optimization 91

Text B Top 10 Search Engine Optimization Tips 98

Text C 7 Don'ts of Search Engine Optimization 103

Unit 7 Logistics in Electronic Commerce 106

Text A E-Commerce Logistics 106

Text B 3PL—What Investors Should Consider 112

Text C Outsourcing:3PLs vs.4PLs 119

Unit 8 Public and Policy Issues(1) 123

Text A Jurisdiction on the Internet 123

Text B Contracting in Electronic Commerce 129

Text C Protecting Privacy 134

Unit 9 Public and Policy Issues(2) 138

Text A Taxation and Electronic Commerce 138

Text B Internet Security Issues Overview 144

Text C Protecting Intellectual Property and Copyrights 149

Unit 10 Implementation of E-Commerce(1) 153

Text A Planning Electronic Commerce Initiatives 153

Text B Ten Steps to Successful EC Programs 161

Text C Evaluating Outsourcing 167

Unit 11 Implementation of E-Commerce(2) 170

Text A How to Build a Website 170

Text B Staffing for Electronic Commerce 177

Text C Web Hosting Choices 183

Unit 12 Electronic Commerce in the Future 185

Text A The Future of Electronic Commerce 185

Text B Barriers to Global Electronic Commerce 191

Text C M-Commerce:The New Frontier of E-Commerce 196

Bibliography 200