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1 PROMOTING ACTIVITIES 1

Section Ⅰ Talking Face to Face 1

Section Ⅱ Being All Ears 5

Section Ⅲ Maintaining a Sharp Eye 7

Passage Ⅰ Marketing:Key to Producing Bestsellers 7

Passage Ⅱ Business Is Business Around the World,or Is It? 10

Section Ⅳ Trying Your Hand 12

Section Ⅴ Having Some Fun 15

2 COMPANY PROFILES 16

Section Ⅰ Talking Face to Face 16

Section Ⅱ Being All Ears 19

Section Ⅲ Maintaining a Sharp Eye 22

Passage Ⅰ A Perfectly Fair Business Deal 22

Passage Ⅱ A Perfectly Fair Business Deal(Continued) 25

Section Ⅳ Trying Your Hand 27

Section Ⅴ Having Some Fun 31

3 PURCHASE AND PAYMENT 32

Section Ⅰ Talking Face to Face 32

Section Ⅱ Being All Ears 36

Section Ⅲ Maintaining a Sharp Eye 39

Passage Ⅰ My Shopping Experiences 39

Passage Ⅱ Convenience Is Most Important 41

Section Ⅳ Trying Your Hand 44

Section Ⅴ Having Some Fun 49

4 TRAINING ACROSS CULTURES 50

Section Ⅰ Talking Face to Face 50

Section Ⅱ Being All Ears 54

Section Ⅲ Maintaining a Sharp Eye 56

Passage Ⅰ My Study-Abroad Experience at Lancaster University 56

Passage Ⅱ Continuous Learning 59

Section Ⅳ Trying Your Hand 62

Section Ⅴ Having Some Fun 65

5 BRANDS AND ADVERTISEMENTS 66

Section Ⅰ Talking Face to Face 66

Section Ⅱ Being All Ears 70

Section Ⅲ Maintaining a Sharp Eye 72

Passage Ⅰ Brand Name 72

Passage Ⅱ Brand China 75

Section Ⅳ Trying Your Hand 78

Section Ⅴ Having Some Fun 81

6 SHARING THE LOSS 82

Section Ⅰ Talking Face to Face 82

Section Ⅱ Being All Ears 86

Section Ⅲ Maintaining a Sharp Eye 89

Passage Ⅰ Insurance 89

Passage Ⅱ Don't Slip up on Your Cover 92

Section Ⅳ Trying Your Hand 94

Section Ⅴ Having Some Fun 98

7 BUSY AGENDA AND SCHEDULE 99

Section Ⅰ Talking Face to Face 99

Section Ⅱ Being All Ears 104

Section Ⅲ Maintaining a Sharp Eye 106

Passage Ⅰ Interview:Michelle Nguyen,President of LCD Designs Inc. 106

Passage Ⅱ A Startup Story:John Deere 109

Section Ⅳ Trying Your Hand 112

Section Ⅴ Having Some Fun 116

8 THINKING GLOBAL,ACTING LOCAL 117

Section Ⅰ Talking Face to Face 117

Section Ⅱ Being All Ears 121

Section Ⅲ Maintaining a Sharp Eye 124

Passage Ⅰ WTO Membership:a Win-Win Situation 124

Passage Ⅱ Love Nature and Create a Green Culture 127

Section Ⅳ Trying Your Hand 130

Section Ⅴ Having Some Fun 133

SELF-ASSESSMENT 134

KEYS ＆ TRANSLATIONS 152

VOCABULARY ＆ PHRASES 206