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Part One 3

Section Ⅰ Economics 3

Reading A Separating Our'Needs'from Our'Wants' 3

Reading B Understanding Economics 11

Case Study 20

Case One Free Market Systems 20

Case Two Recession?Depression?What's the Difference? 22

Section Ⅱ Management 25

Reading A Management Defined 25

Reading B What Does It Take to Become a Successful Manager? 34

Case Study 39

Case One Chrysler's Iacocca:the Most Bang for the Corporate Buck 39

Case Two Tony Wang and KRR in China 41

Section Ⅲ Marketing 44

Reading A What is Marketing? 44

Reading B Customer-Oriented Marketing 52

Case Study 57

Case One Highlights in the History of Coca-Cola Television Advertising 57

Case Two China's Homegrown Cola Sees Future in"Fashionable"Drinks 60

Section Ⅳ International Trade 64

Reading A Introduction to International Trade 64

Reading B Globalization of Trade and Future of Global Trade 71

Case Study 77

Case One The Cashew 77

Case Two Chinese Exporters Brace for New Challenges 79

Section Ⅴ Finance 84

Reading A The World's Biggest Casino 84

Reading B Money Laundering 92

Case Study 101

Case One Norkom Launches Money Laundering Fighter 101

Case Two Seven Common Financial Mistakes 102

Section Ⅵ Money in Banking Theory 106

Reading A What is Money? 106

Reading B Money and Inflation:the American Case 114

Case Study Goals and Structure of IMF 118

Part Two 123

Section Ⅶ Theory of International Trade 123

Reading A Theory of International Trade 123

Reading B Quotas and Tariffs 133

Case Study The WTO Accession and China's Reform Process 139

Section Ⅷ Practice of International Trade 144

Reading A Export Practice 144

Reading B Bill of Lading 152

Case Study WTO Accession and China's Agriculture 155

Section Ⅸ Financial Markets and Institutions 160

Reading A Financial Markets 160

Reading B Financial Intermediaries 177

Case Study 183

Case One Basic Puzzles about Financial Structure 183

Case Two Transaction Costs 186

Section Ⅹ Practice of Finance 190

Reading A Acquisitions and Takeovers 190

Reading B Buybacks Aren't Always a Good Sign for Investors 199

Case Study 204

Case One Corporate Finance:Research on Computer Industry 204

Case Two Fiscal Discipline at Lower Levels of Government:the Case of Spain 207

Section Ⅺ Balance of Payments and International Monetary System 210

Reading A The Balance of Payments 210

Reading B The International Monetary System 219

Case Study The Euro 224

Section Ⅻ Practice of Banking 226

Reading A International Payment and Settlement 226

Reading B 1．Letter of Credit Transaction 240

2．What is Foreign Exchange? 242

Case Study 247

Case One 247

Case Two Irrevocable Letter of Credit 248

Part Three 253

Section ⅩⅢ How To Write Scientific Papers 253

Section ⅩⅣ WTO Challenges and Efficiency of Chinese Banks 262

Section ⅩⅤ Trade Protection in Five EU Member Candidate Countries by Exchange Rate Adjustment,Customs Tariffs,and Nontariff Measures 288

Test One(Management) 313

Test Two(International Trade) 316

Test Three(Marketing) 319

Test Four(Finance) 322

Test Five(Corporate Finance) 339

GLOSSARY 342