图书介绍
环球商务英语 第1册pdf电子书版本下载
- 商务英语课程组编 著
- 出版社： 北京：中央广播电视大学出版社
- ISBN：7304020563
- 出版时间：2001
- 标注页数：337页
- 文件大小：129MB
- 文件页数：348页
- 主题词：商务英语
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图书目录
Module 1 Change and the company 1
Unit 1 How companies operate 2
Session 1 Dutton Engineering 2
Session 2 The structure of organisations 5
Session 3 Successful products 10
Unit 2 Responding to change 13
Session 4 People and change 13
Session 5 Describing trends 16
Session 6 The global market 21
Unit 3 Ways of working 25
Session 7 Telecommuting 25
Session 8 Working with regulations 28
Session 9 Working in cyberspace 31
Unit 4 Pronunciation and review 36
Session 10 Pronunciation 36
Session 11 Review 37
Session 12 Communicative activities 40
Answers 44
Module 2 The customer 53
Unit 1 Customer service 54
Session 1 Planning improvements to customer service 54
Session 2 Formulating customer service policy 58
Session 3 Briefing staff about customer policy 63
Unit 2 Customer feedback 66
Session 4 Finding out what customers think-1 Face-to-face interviews 66
Session 5 Finding out what customers think-2 On the telephone 70
Session 6 Finding out what customers think-3 Written questionnaires 74
Session 7 What is Total Quality Management? 78
Unit 3 Total Quality Management 78
Session 8 Who is involved in Total Quality Management? 81
Session 9 How is Total Quality Management managed? 85
Unit 4 Pronunciation and review 90
Session 10 Pronunciation 90
Session 11 Review 94
Session 12 Communicative activities 96
Answers 101
Module 3 Finance 115
Session 1 Finance-the basics 116
Unit 1 Financial awareness 116
Session 2 Cash-flow problems 122
Session 3 The profit and loss account 126
Unit 2 Finance in practice 132
Session 4 Stagecoach-the background 132
Session 5 Business success and failure at Stagecoach 136
Session 6 Giving a financial presentation 140
Unit 3 Setting up in business 145
Session 7 The business plan:what you need for success 145
Session 8 Planning and risk assessment 150
Session 9 Failure,cash-flow problems and starting again 155
Unit 4 Pronunciation and review 159
Session 10 Pronunciation 159
Session 11 Review 160
Session 12 Communicative activities 163
Answers 168
Module 4 A new product 183
Unit 1 What do people want? 184
Session 1 Talking about products 184
Session 2 Focus groups 188
Session 3 Market research reports 193
Unit 2 Team spirit 198
Session 4 Teamwork 198
Session 5 Arranging meetings 202
Session 6 Allocating tasks 207
Unit 3 Promoting your product 212
Session 7 Product promotions 212
Session 8 Another example of product innovation 217
Session 9 Promoting a product internally and externally 220
Unit 4 Pronunciation and review 226
Session 10 Pronunciation 226
Session 11 Review 227
Session 12 Communicative activities 230
Answers 235
Transcript 251
Self-Assessment 299
Glossary 331
Acknowledgements 337