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PartⅠ Etiquette 礼仪 1

Unit1 3

TextA Etiquette and Protocol in Business 3

TextB Meeting and Greeting 6

TextC Handshake 8

PartⅡ Business Communication 商务交流 19

Unit3 21

TextA Levels of Communication 21

TextB The Importance of Communication 24

TextC Functions of On-the-job Communication 26

Unit4 29

TextA How Can You Develop Effectice Communication Skills? 29

TextB The Importance of Listening 32

TextC Suggestions for Effective Listening 34

Unit5 37

TextA Sharpening Your Basic Skills 37

TextB How to Argue 40

TextC Oral Presentation 42

Unit6 45

TextA Nonverbal Communication 45

TextB Good Body Language Is Part of Good Communication 48

TextC How to Understand Body Language 49

Unit7 52

TextA Business Communication 52

TextB Culture and Communication 54

TextC Barrier to International Communication 57

Unit8 60

TextA Written Communication 60

TextB Cultural Differences 63

TextC Guides to Good Intercaltural Communication 65

TextA Case Study: Communication Skills 68

Unit9 68

TextB Case Study: Oral Communication 71

TextC Case Study: Communicating on the Job 73

PartⅢ Economy and Business 经济与商业 77

Unit10 79

TextA TCL Tries to Expand Global Influence 79

TextB World s Biggest Educational Publisher 83

TextC EMS Considered an Industry with potential 85

Unit11 89

TextA Business Organizations 89

TextB International Trade 93

TextC International Joint Venture 95

Unit12 98

TextA The Entertainment Economy 98

TextB Money Movers 101

TextC Haier Group s Chief Stresses Quality 103

Unit13 107

TextA Companies Reputations Affect Stock 107

TextB When Do We Collect Our Profits? 110

TextC Buying and Selling Shares 112

TextA The Tech Stock Market 115

Unit14 115

TextB Greenspan: He Rules the World 118

TextC Clinton Keeps Greenspan 121

PartⅣ Internet and E-commerce 因特网与电子商务 125

Unit15 127

TextA Weaving the Web 127

TextB On-liners Move Off-line 131

TextC E-books Ready for Markets Next Year 133

Unit16 136

TextA Techspeak Born Here 136

TextB Net Lingo 139

TextC 142

1.Dot-names Still Hot Items 142

2.Word of the Millennium 143

Unit17 147

TextA No Y2K Bug? Not Their Faultl 147

TextB Portals Flawed Doors 150

TextC US Law Bans Sale of Net Addresses by speculations 153

Unit18 156

TextA Surfing to Success 156

TextB Blowing Away the Mist 159

TextC Only Content Earns Cash 162

Unit19 164

TextA Getting World onto Internet Train 164

TextB Computer Data Available to Many 168

TextC Rising Concerns over Privacy Protection on Net 169

Unit20 174

TextA Business Rules Being Rewritten in the Internet World 174

TextB Internet,Changing Rules for Communication 178

TextC Basic Rules for Writing E-mail 180

参考译文 185

Key to the Exercises 239