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Unit 1

Text：Positive Social Science 1

Contents 1

Unit 2

Unit 3

Unit 4

Unit 5

Unit 6

Exercises 7

Unit 7

Unit 8

Unit 9

Intensive Reading：Normative Social Science 10

Unit 10

Unit 11

Unit 12

Unit 13

Unit 14

Extensive Reading：How Social Sciences Differ from Physical Sciences 15

Unit 15

Unit 16

Unit 17

Grammar Review：Tenses（1） 18

Unit 18

Unit 19

Unit 20

Business Dialogue：Introducing Yourself 23

Text：Utility 27

Exercises 32

Intensive Reading：The Meaning of Economics 35

Extensive Reading：Demand and Supply 39

Grammar Review：Passive Voice 44

Business Dialogue：Appointment 46

Text：Production 49

Exercises 56

Intensive Reading：Changes in Input and Output 58

Extensive Reading：The Price System 63

Grammar Review：Infinitives 68

Business Dialogue：Seeing the Showroom 70

Text：Gross National Product（GNP） 73

Exercises 79

Intensive Reading：The Classical Economists 81

Extensive Reading：What Is GNP？ 88

Grammar Review：Gerunds 94

Business Dialogue：Purchasing 97

Text：Limited Companies in Britain 99

Exercises 106

Intensive Reading：Enterprise 109

Extensive Reading：Companies 114

Grammar Review：Participles 118

Business Dialogue：INVITING 121

Text：Opportunity Cost and Comparative Advantage 124

Exercises 132

Intensive Reading：Changes in Production and Consumption 135

Extensive Reading：Patterns and Trends in U.S.International Trade 142

Grammar Review：Subjunctive 150

Business Dialogue：ASKING ABOUT PROBLEMS/EXPRESSING 152

WORRIES/REASSURING 152

Text：How to Do Case Analysis 155

Exercises 160

Intensive Reading：Case Analysis 163

Extensive Reading：Problem Identification in a Consumer-Products Firm 167

Grammar Review：Tenses（2） 170

Business Dialogue：MAKING SUGGESTIONS 175

Text：The Power of Routine 178

Exercises 185

Intensive Reading：Selling New Goods 188

Extensive Reading：An Expert Salesman 194

Grammar Review：Prepositions 197

Business Dialogue：GIVING TENTSTIVE OPINIONS/ADVICE/WARNING 200

Text：Service Products 203

Exercises 208

Intensive Reading：Bases for Competition in the Marketing Services 211

Extensive Reading：Knowing Your Market 217

Grammar Review：Clauses（1） 221

Business Dialogue：STSTING PRIORITIES/GIVING ADVICE 224

Text：Sharing Economic Losses through Insurance 227

Exercises 233

Intensive Reading：The Risks of Investment 237

Extensive Reading：A Preface to an Insurance Book 241

Grammar Review：Clauses（2） 245

Business Dialogue：Plans and Intentions 247

Text：Advertising and Sales Promotion 250

Exercises 257

Intensive Reading：Developing an Advertising Campaign 260

Extensive Reading：Major Types of Media 264

Guided Writing：Sentence Structure（1） 269

Text：Product Liability Laws 273

Exercises 280

Intensive Reading：Cosumerism 283

Extensive Reading：A Packaging Problem 289

Guided Writing：Sentence Structure（2） 294

Text：A Vision of Workplace 2000 299

Exercises 305

Intensive Reading：The Future of International Trade 309

Extensive Reading：Controlling the Quality of Customer Services at American Express 315

Guided Writing：Parallelism 319

Text：What Is a Decision？ 324

Exercises 331

Intensive Reading：Introduction to Decision 333

Extensive Reading：Discover What a Decision Is 339

Guided Writing：What Is a Paragraph？ 342

Text：Culture and Subculture 346

Exercises 352

Intensive Reading：Culture，Values，and Problem Solving Differences 355

Extensive Reading：Tips on Doing Business with the Arabs 359

Guided Writing：Unity 362

Text：Structures for Operating in Foreign Markets 367

Exercises 373

Intensive Reading：Everybody Loves a Winner—or Do They？ 377

Extensive Reading：The International Economy 383

Guided Writing：Coherence from Transition Signals 388

Text：The International Monetary Fund 396

Exercises 402

Intensive Reading：How Well Is the IMF Doing？ 406

Extensive Reading：The Development and Functions of Money 412

Guided Writing：Coherence from Logical Order 418

Text：Quality Obsession 423

Exercises 429

Intensive Reading：Small Company TQM 433

Extensive Reading：How to Start a Small Business 439

Guided Writing：Order of Importance 444

Text：Basic Concept of Linear Programming 449

Exercises 458

Intensive Reading：Linear Programming in Practice 461

Extensive Reading：Stainless Tank Company，Inc 469

Guided Writing：Concrete Support 473

Text：Management and Leadership 482

Exercises 489

Intensive Reading：Universal Approaches to Leadership 493

Extensive Reading：Barriers to Employee Involvement 499

Guided Writing：Paraphrasing and Summarizing 504

Glossary 512