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目录 3

Unit Five：Strategic Management 战略管理 3

Lesson One：Overview ofStrategic Management 3

A．WhatIs StrategicManagement？ 4

B．StrategyinAction 9

Lesson Two：Strategy Formulation—the Process 13

A．The Basics ofStrategy Formulation 14

B．The Essence ofStrategyFormulation—SWOTAnalysis 18

Lesson Three：Strategy Formulation—the Methods 22

A．Corporate-LevelStrategicFrameworks 23

B．Business-level Strategic Frameworks 28

Lesson Four：Strategy Implementation and Evaluation 32

A．StrategyImplementation 33

B．StrategyEvaluation 37

Test 5 41

Unit Six：Strategic Management of Technology and　Innovation 技术与创新的战略管理Lesson One：A General Management Perspective of Technology，Innovation and Strategy 49

A．Key Concepts and Their Relationships 50

B．High Technology Management 55

Lesson Two：Substance of Technology Strategy 60

A．The Substance of Technology Strategy（Ⅰ） 61

B．TheSubstanceofTechnologyStrategy（Ⅱ） 66

Lesson Three：Developing the Firm’s Innovative Capabilities 71

A．Strategic Management of Corporate Innovation 72

B．Strategic Management of Corporate Entrepreneurship 77

Lesson Four：Creating and Implementing a Development Strategy 81

A．Preproject Management 82

B．Innovative Organizational Structure 88

Test 6 93

Lesson One：Basics of Organizational Behavior 103

Unit Seven：Organizational Behavior 组织行为学 103

A．Overview of Organizational Behavior 104

B．A Fundamental Framework of OB 109

Lesson Two：Individual Process 113

A．Individual Difference 114

B．Motivation 121

Lesson Three：Managing Groups and Teams 126

A．Identifying Groups and Teams 127

B．Integrating Individuals into Groups and Teams 133

Lesson Four：Working within the Organization System 138

A．Stress in the Workplace 139

B．Coping with the Change Organization 144

Test 7 149

Lesson One：Understanding Operations Management 159

Unit Eight：Operations Management 生产运作管理 159

A．Introduction to the Field 160

B．Evolution of Operations Management 165

Lesson Two：Operations Strategy and Planning 170

A．Operations Strategyasa Competitive Weapon 171

B．Planning Operations 176

Lesson Three：Product Planning and Operations Priorities 180

A．Product Planning 181

B．OperationsPriorities 187

Lesson Four：Two Main Contributions to Operations 191

A．Reengineering 192

B．Supply ChainManagement 197

Test 8 201

Appendix Ⅰ：参考答案 208

Appendix Ⅱ：参考译文 224