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Unit 1 Brands and Marketing 1

Background information 2

Read and explore 2

Text A Business in Emerging Markets 2

Text B Building Brands in Emerging Markets 18

Unit 2 Management and Strategies 25

Background information 26

Read and explore 26

Text A Strategic Principles for Competing in the Digital Age 26

Text B Transient Advantage 41

Unit 3 E-commerce and Payment 49

Backg round information 50

Read and explore 50

Text A Payments：the End of a Monopoly,and No End of New Ways to Pay Your Bills 50

Text B U.S.A.Discounters Hook Some Service Members with Credit before Springing the Debt Trap 64

Unit 4 Tax and Companies 71

Background information 72

Read and explore 72

Text A The Price Isn’t Right：Corporate Profit-shifting Has Become Big Business 72

Text B How Apple Sidesteps Billions in Taxes 85

Unit 5 Corporate Culture and Human Resource Management 93

Background information 94

Read and explore 94

Text A L’Oréal Masters Multiculturalism 94

Text B Creating Human-resource Management Value in the Twenty-first Century Seven Steps to Strategic HR 111

Unit 6 International Trade 115

Background information 116

Read and explore 116

Text A Shattering the Myths about U.S.Trade Policy 116

Text B China-Australia Free Trade Agreement 131

Unit 7 Banking and Finance 139

Backg round information 140

Read and explore 140

Text A Shadow and Substance 140

Text B Sovereign Doubts 153

Unit 8 Energy and Economy 159

Backg round information 160

Read and explore 160

Text A The Haves and the Have-Nots 160

Text B Five Myths About Gas Taxes 174

Unit 9 Economic Crisis and Challenges 179

Background information 180

Read and explore 180

Text A Global Economic Challenges：the Pressing and Visible Issues 180

Text B The Current Global Economic Crisis：Gleaning from History 198