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有效商务英语书面沟通pdf电子书版本下载
- 杨伶俐，（美）朗·乔纳森（Jonathan，Lang）编著 著
- 出版社： 北京：高等教育出版社
- ISBN：9787040498035
- 出版时间：2018
- 标注页数：438页
- 文件大小：122MB
- 文件页数：444页
- 主题词：商务－英语－写作
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图书目录
Part One An Overview of Business English Written Communication 1
Chapter 1 Understanding communication 3
Chapter 2 Understanding verbal communication 17
Chapter 3 Principles for business English written communication（Ⅰ） 33
Chapter 4 Principles for business English written communication（Ⅱ） 53
Chapter 5 Principles for business English written communication（Ⅲ） 73
Part Two Marketing Communication 87
Chapter 6 Company profile including mission，vision and values statements 89
Chapter 7 Marketing writing-slogans，advertisements，brochures and leaflets 107
Chapter 8 Press releases 125
Chapter 9 Sales letters 141
Chapter 10 Goodwill letters 159
Part Three External International Business Correspondence 177
Chapter 11 Inquiry letters and replies 179
Chapter 12 Offer and counter-offer letters 199
Chapter 13 Orders and acknowledgements 215
Chapter 14 Letters concerning shipment 231
Chapter 15 Claim and adjustment letters 247
Part Four International Business Contract Writing 265
Chapter 16 International sales contract 267
Chapter 17 Agency agreement and joint venture agreement 293
Chapter 18 Franchising agreement 313
Part Five Internal Business Communication 339
Chapter 19 Memo and email writing 341
Chapter 20 Report writing 361
Chapter 21 Meeting management tools 381
Chapter 22 Business proposals and plans 395
Part Six Formatting Business Documents 415
Chapter 23 Standard formats of business letters 417
Chapter 24 Layout of faxes 431
Bibliography 437