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Unit 1 1

Text A 1

What Is E-commerce？ 1

New Words 5

Phrases 8

Abbreviations 9

Exercises 9

Text B 11

E-commerce and Selling Online 11

New Words 14

Phrases 15

Abbreviations 16

Exercises 16

Reading Material 16

E-commerce Advantages and Disadvantages 16

参考译文：什么是电子商务？ 19

Unit 2 23

Text A 23

How to Choose an E-commerce Business Model 23

New Words 27

Phrases 28

Abbreviations 29

Exercises 29

Text B 31

Business-to-Business 31

NewWords 33

Phrases 35

Abbreviations 35

Exercises 35

Reading Material 35

About E-commerce 35

参考译文：如何选择电子商务商业模式 40

Unit 3 44

Text A 44

What Is a Computer Network？ 44

New Words 46

Phrases 47

Abbreviations 47

Exercises 48

Text B 49

A Basic Guide to the Internet 49

NewWords 53

Phrases 54

Abbreviations 55

Exercises 55

Reading Material 56

Network Security 56

参考译文：什么是计算机网络？ 60

Unit 4 62

Text A 62

How to Build an E-commerce Website 62

New Words 65

Phrases 66

Abbreviations 67

Exercises 67

Text B 70

Website Navigation and Its Impact on E-commerce 70

New Words 72

Phrases 73

Exercises 74

Reading Material 74

Shopping Cart Software 74

参考译文：如何建立电子商务网站 77

Unit 5 80

Text A 80

Five Ways to Market Your E-commerce Site 80

New Words 83

Phrases 85

Abbreviations 85

Exercises 86

Text B 88

E-commerce Supply Chain Management：Reducing Cost and Inefficiency 88

New Words 92

Phrases 93

Abbreviations 94

Exercises 94

Reading Material 95

Online Advertising 95

参考译文：电子商务网站营销的五种方法 99

Unit 6 102

Text A 102

Web Traffic 102

New Words 105

Phrases 107

Abbreviations 107

Exercises 107

Text B 109

Conversion Rate Optimization 109

New Words 112

Phrases 113

Abbreviations 114

Exercises 114

Reading Material 114

PageRank 114

参考译文：网络流量 118

Unit 7 121

Text A 121

Essential SEO Strategies for E-commerce Sites 121

New Words 123

Phrases 125

Abbreviations 125

Exercises 126

Text B 128

Best Practices That Could Double E-commerce Sales 128

New Words 132

Phrases 133

Abbreviations 133

Exercises 134

Reading Material 134

Top Ten SEM Optimization Tips for E-commerce Sites 134

参考译文：电子商务网站的基本SEO策略 137

Unit 8 140

Text A 140

The Ways to Track Online to Offline Conversions（and Vice Versa） 140

New Words 143

Phrases 144

Abbreviations 144

Exercises 145

Text B 147

Benefits of Social Media Marketing 147

New Words 150

Phrases 151

Exercises 151

Reading Material 152

E-commerce Legals and Law 152

参考译文：跟踪线上到线下（反之亦然）的转化方法 156

Unit 9 159

Text A 159

E-commerce Payment System 159

New Words 161

Phrases 163

Abbreviations 163

Exercises 164

Text B 166

Understanding Online Payment Services 166

New Words 171

Phrases 171

Exercises 172

Reading Material 172

Safe Online Payment Methods 172

参考译文：电子商务支付系统 175

Unit 10 177

Text A 177

The Basics of Website Security for E-commerce Retailers 177

New Words 180

Phrases 181

Abbreviations 182

Exercises 182

Text B 185

How to Stay Safe When Shopping Online 185

New Words 188

Phrases 190

Abbreviations 190

Exercises 190

Reading Material 191

Ways to Protect Your E-commerce Site from Hacking and Fraud 191

参考译文：电子商务零售商网站安全的基础 195

Unit 11 198

Text A 198

Mobile Commerce 198

New Words 201

Phrases 203

Abbreviations 203

Exercises 203

Text B 205

Mobile Marketing 205

New Words 209

Phrases 210

Abbreviations 210

Exercises 211

Reading Material 211

Mobile Payment 211

参考译文：移动商务 216

Unit 12 219

Text A 219

A Guide to Using CRM in E-commerce 219

New Words 222

Phrases 223

Abbreviations 224

Exercises 225

Text B 227

Reverse Logistics in E-commerce 227

New Words 230

Phrases 231

Exercises 232

Reading Material 233

Electronic CRM 233

参考译文：电子商务中使用CRM的指南 237

Unit 13 241

Text A 241

Benefits of Big Data for E-commerce Companies 241

NewWords 243

Phrases 244

Abbreviations 245

Exercises 245

Text B 247

Cloud Computing and Its Effect on E-commerce 247

New Words 250

Phrases 251

Abbreviations 251

Exercises 252

Reading Material 252

The Benefits of Cloud Computing to the E-commerce Industry 252

参考译文：大数据对电子商务公司的益处 255