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Unit One 1

Text A Travel as an Industry 1

Text B The Vacation and Leisure Traveler 6

Practical Writing： Notice （ 1 ） 8

Supplementary Reading Basic Approaches to the Study of Tourism （1） 13

Unit Two 15

Text A What is Tourism？ 15

Text B The Study of Tourism 18

Practical Writing： Notice （2） 21

Supplementary Reading Basic Approaches to the Study of Tourism （2） 26

Unit Three 28

Text A Benefits and Costs of Tourism 28

Text B The International Tourist 31

Practical Writing： Letter Writing（ 1 ） 34

Supplementary Reading Common Health Problems 39

Unit Four 42

Text A Economic Impacts of Tourism 42

Text B Cultural Effects of Tourism 47

Practical Writing： Letter Writing （2） 49

Supplementary Reading Tourism’s Impact on New York City 54

Unit Five 56

Text A What is Hospitality Management？ 56

Text B Planned Play Environments 58

Practical Writing： Invitation Card Writing 60

Supplementary Reading Trends in the Lodging Industry 66

Unit Six 68

Text A The Airline Industry 68

Text B The Motorcoach Industry 71

Practical Writing： Reservation Letter 73

Supplementary Reading Impact of Tourism on Employment 78

Unit Seven 80

Text A The Food Service Industry 80

Text B Junk Food and a Hectic Pace 84

Practical Writing ：Letter of Confirmation 87

Supplementary Reading Early Food Services 92

Unit Eight 94

Text A Hotel Operations 94

Text B Thomas Cook 97

Practical Writing ：Letter of Application 100

Supplementary Reading The Growth of Hotel Chains 105

Unit Nine 107

Text A Recreation 107

Text B Casinos and Gaming 111

Practical Writing： Resume 114

Supplementary Reading The Walt Disney Company 118

Unit Ten 121

Text A Attractions 121

Text B Atlantic City 125

Practical Writing： Thank-you Letter 128

Supplementary Reading Entertainment and Shopping 134

Unit Eleven 136

Text A Types of Travel Agencies 136

Text B Travel Agency Organizations 140

Practical Writing： Complaints 143

Supplementary Reading The World Tourism Organization 148

Unit Twelve 151

Text A The Channels of Distribution 151

Text B Specialty Channelers 154

Practical Writing ：Letter of Inquiry or Request 157

Supplementary Reading Establish a Promotional Mix for Travel Intermediaries 162

Unit Thirteen 164

Text A Special Segments of Business Travel 164

Text B Incentive Travel & Convention/Meeting Planners 169

Practical Writing： Welcome Speech 172

Supplementary Reading Tour Wholesalers and Operators 177

Unit Fourteen 179

Text A Behavior of Individual Customers 179

Text B Interpersonal Factors 182

Practical Writing： Advertisement 184

Supplementary Reading Understanding Customer Behavior—Patchwork Quilt Country Inn 189

Unit Fifteen 192

Text A Why is Demand Important？ 192

Text B Market Potential Analysis 195

Practical Writing： Business Reports 197

Supplementary Reading Mass-Market Tourism 203

Unit Sixteen 205

Text A Life-Seeing Tourism 205

Text B Improvement in Educational and Cultural Content of Tourism 207

Practical Writing： Hotel Reservation Agreement 210

Supplementary Reading Types of Destinations—Travel Experiences 217

References 219