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Unit 1 Business English Communication 1

Section 1 Business English Speaking 1

1．Brief Introduction to Business English Speaking 1

2．How to Practice Spoken English? 1

Section 2 Business English Letter Writing 2

1．The Structure and Layout of Business English Letters 3

2．The Principles of Business English Letter Writing 6

Section 3 Modern Communication Tools 7

1．E-mail 7

2．Online Chatting Tool:TradeManager 8

Translation of Sections 9

Real Practice 13

Exercises 14

Unit 2 Establishing Business Relationships 16

Background 16

Section 1 Speaking:Invitation to Canton Fair 16

Section 2 Writing 18

1．Establishing Business Relationships 18

2．Sales Promotion 19

Translation of Sections 22

Reading:Establish Relations through Alibaba.com 25

Real Practice 29

Exercises 30

Unit 3 Inquiries and Replies 33

Background 33

Section 1 Speaking:Inquiry for QQ Kite 33

Section 2 Writing 36

1．General Inquiry 36

2．Specific Inquiry 37

Translation of Sections 39

Reading:Inquiry and Response Letters of Garlic 43

Real Practice 45

Exercises 46

Unit 4 Offers,Counter-offers and Acceptance 49

Background 49

Section 1 Speaking:Bargaining 49

Section 2 Writing 51

1．Offer 51

2．Counter Offer 52

3．Counter-counter Offer 53

4．Acceptance and Order 53

Translation of Sections 55

Reading:Firm Offer and Counter Offer for Ladies'Pajamas 59

Real Practice 61

Exercises 62

Unit 5 Contracts 65

Background 65

Section 1 Speaking:Signing the Contract 65

Section 2 Writing 67

1．Drafting the Contract 67

2．Response to Drafting the Contract 68

Section 3 Specimen Contract 69

Translation of Sections 72

Reading:Performance of Contract—Shipment 75

Real Practice 77

Exercises 78

Unit 6 Price and Commission 82

Background 82

Section 1 Speaking:Price Negotiation 82

Section 2 Writing 84

1．Price Inquiry 84

2．Asking for Commission 86

Translation of Sections 87

Reading:Asking for a Discount 90

Real Practice 92

Exercises 92

Unit 7 Payment 96

Background 96

Section 1 Speaking:Payment Negotiation 96

Section 2 Writing 98

1．Urging Establishment of L/C 98

2．Amendments of L/C 100

Translation of Sections 101

Reading:Asking for Extension of L/C 104

Real Practice 105

Exercises 108

Unit 8 Shipment 113

Background 113

Section 1 Speaking:Talking about Shipment 113

Section 2 Writing 115

1．Mode of Transportation 115

2．Date of Delivery 116

Translation of Sections 118

Reading:Asking to Allow Partial Shipment 121

Real Practice 122

Exercises 124

Unit 9 Packing 127

Background 127

Section 1 Speaking:Packing of Silk Garment 127

Section 2 Writing 129

1．Ways of Packing 129

2．Packing of Garlic Powder 130

Translation of Sections 133

Reading:Packing Fragile Goods 136

Real Practice 137

Exercises 139

Unit 10 Insurance 142

Background 142

Section 1 Speaking:Talking about Insurance 142

Section 2 Writing 144

1．Asking to Cover FPA 144

2．Cover All Risks and War Risks 145

Translation of Sections 146

Reading:Amendment of Insurance Term in the L/C 149

Real Practice 151

Exercises 152

Unit 11 Complaints and Claims 156

Background 156

Section 1 Speaking:Claim for Short Weight 156

Section 2 Writing 158

1．Claims for Inferior Quality 158

2．Claims for Short Delivery 160

Translation of Sections 162

Reading:Claims for Improper Packing 165

Real Practice 168

Exercises 168

Appendixes 172

Appendix Ⅰ Key to Exercises 172

Appendix Ⅱ Classified Expressions of Business English 192

References 220