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Chapter 1 Cross Culture of Business 1

Section Ⅰ 1

Text A Aspects of Culture(Ⅰ) 1

Reading Passage 1,Passage 2 9

Section Ⅱ 15

Text B Aspects of Culture(Ⅱ) 15

Reading Passage 3,Passage 4 24

Reading Skill Prereading 29

Chapter 2 Business Etiquette 35

Section Ⅰ 35

Text A Everyday Etiquette for Office Life 35

Reading Passage 1,Passage 2 41

Section Ⅱ 50

Text B Handshakes 50

Reading Passage 3,Passage 4 58

Reading Skill Speed Reading 65

Chapter 3 Insurance 71

Section Ⅰ 71

Text A Insurance and Its Functions 71

Reading Passage 1,Passage 2 78

Section Ⅱ 84

Text B Types of Insurance Coverage 84

Reading Passage 3,Passage 4 91

Reading Skill Skimming 97

Chapter 4 Global Corporations 104

Section Ⅰ 104

Text A Multinationals 104

Reading Passage 1,Passage 2 113

Section Ⅱ 120

Text B The Ups and Downs of Sanyo 120

Reading Passage 3,Passage 4 129

Reading Skill Scanning 134

Chapter 5 Successful Businessmen 140

Section Ⅰ 140

Text A Inspiration and Hard Work Made Me an Entrepreneur 140

Reading Passage 1,Passage 2 148

Section Ⅱ 151

Text B Malcolm McLean 151

Reading Passage 3,Passage 4 159

Reading Skill Context Clues 163

Chapter 6 Economy and Business 167

Section Ⅰ 167

Text A Big-Thinking Chinese HDTV Maker Looks to the U.S.Market 167

Reading Passage 1,Passage 2 175

Section Ⅱ 181

Text B Pepsi Gets Street Smart 181

Reading Passage 3,Passage 4 187

Reading Skill Main Idea 198

Chapter 7 Advertisements 203

Section Ⅰ 203

Text A The Advertising Standards Authority:An Advertising Watchdog 203

Reading Passage 1,Passage 2 210

Section Ⅱ 215

Text B Advertising 215

Reading Passage 3,Passage 4 221

Reading Skill Stems and Affixes 227

Chapter 8 Internet and E-commerce 232

Section Ⅰ 232

Text A Surfing to Success 232

Reading Passage 1,Passage 2 239

Section Ⅱ 245

Text B Getting World onto Internet Train 245

Reading Passage 3,Passage 4 251

Reading Skill Paragraph Analysis:Reading for Full Understanding 258

Keys to Exercises 266

Vocabulary 277

References 285