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Part One Business English:Guided Reading and Writing 1

Ⅰ Business People 1

Unit One 1

Passage 1 The Right Job and the Right Person 1

Passage 2 Building a Stronger Vocabulary 4

Passage 3 Good Business Writing 6

Passage 4 A Great Success as a Businessman 7

Unit Two 9

Passage 1 The Boss and His Secretary 9

Passage 2 Management and Managers 12

Passage 3 Writing Should Be as Clear as Crystal 13

Passage 4 Executive Recruitment 14

Ⅱ Foreign Trade 17

Unit Three 17

Passage 1 International Business 17

Passage 2 Types of Companies 19

Passage 3 Local Customs and Business Norms 20

Passage 4 Differences between Foreign Trade and Domestic Trade 22

Unit Four 24

Passage 1 International Trade 24

Passage 2 A Letter Is a Personal Contact 27

Passage 3 Purposes of Business Letters 27

Passage 4 Problems Concerning International Trade 29

Passage 1 The New Era of Marketing 31

Ⅲ Marketing 31

Unit Five 31

Passage 2 Improving Production Efficiency 34

Passage 3 Markets 35

Passage 4 Ways of Entering a Foreign Market 36

Unit Six 39

Passage 1 The Benefits of Advertising 39

Passage 2 The Texan Bar ＆ Grill 41

Passage 3 The Big Business of Advertising 42

Passage 4 Ways of Advertising 43

Unit Seven 46

Passage 1 Banking Services 46

Ⅳ Financing 46

Passage 2 What Does the World Bank Do? 49

Passage 3 Money 50

Passage 4 International Finance 52

Unit Eight 54

Passage 1 The Finance of Foreign Trade 54

Passage 2 Credit Letters 57

Passage 3 Granting and Refusing Credit 58

Passage 4 The Foreign Exchange Market 59

Ⅴ Investments 62

Unit Nine 62

Passage 1 Investments 62

Passage 2 Where Does Money Come from? 64

Passage 3 Investment Banking 66

Passage 4 International Investment 68

Unit Ten 69

Passage 1 The Stock Market in the U.S.A. 69

Passage 2 Brokers and Jobbers 72

Passage 3 Bulls and Bears 73

Passage 4 The Stock Market 74

Ⅵ Business Correspondence 77

Unit Eleven 77

Passage 1 The Business Letter 77

Passage 2 Application Forms 80

Passage 3 A Letter of Application 81

Passage 4 Reference Letters 83

Unit Twelve 85

Passage 1 Business Reports 85

Passage 2 Business Memorandum 87

Passage 3 A Business Report in Memo Form 88

Passage 4 The Marketing Mix 90

Ⅶ Graphic Aids and Telecommunications 92

Unit Thirteen 92

Passage 1 Graphic and Visual Aids 92

Passage 2 Bar Graphs 94

Passage 3 Organizational Charts 96

Passage 4 Statistics——Measures of Central Tendency 97

Passage 1 Some Frequently-used Graphs 100

Unit Fourteen 100

Passage 2 Reading Tables 103

Passage 3 Composing Telex Messages 104

Passage 4 International Telex Service 105

Ⅷ Business and English 108

Unit Fifteen 108

Passage 1 Conference English 108

Passage 2 Clarity and Simplicity 110

Passage 3 The Use of Transitions 112

Passage 4 History of the English Language 114

Ⅸ Practice Tests for BEC 1 117

Practice Test One 117

Part Two Practice Tests 117

Practice Test Two 124

Practice Test Three 131

Practice Test Four 138

Practice Test Five 145

Ⅹ Practice Tests for BEC 2 154

Practice Test One 154

Practice Test Two 159

Practice Test Three 165

Practice Test Four 171

Practice Test Five 177

Keys 184